Why banner advertising?
Advertising media is, among other things, a game of comparisons...
Only by comparing basic factors of the different media types, such as radio, TV, print, and Internet can you get a real understanding of where to spend your money to get the best bang for your buck. Each media has its strong points.
Let's take a look at the strong points of the Internet.
One of the key advantages to Internet advertising is the fact that your ad. can be seen anytime, by prospective customers from anywhere in the world. The average small to medium size business may find it next to impossible to reach new business hundreds or thousands of miles away. Not so when you take advantage of one of the best aspects of the Internet. Availability! 24 hours a day, 7 days a week
You can now compete on an even scale with much larger companies.
Call up a newspaper, magazine, radio or television station and ask about the rates and they will give you all kinds of demographics information. They will fill your head with industry buzzwords and a lot of useless facts based on "independent research".
Ask, "Can you guarantee how many people will see my ad?" And the answer of course will be, " Well, no, not really."
With Internet advertising, not only can we tell you exactly how many people saw your ad, but in many cases YOU can decide how many people will see your ad. You pay for the size of audience you want to reach. Internet technology makes this a very simple thing to do. Banner advertising, with us, is easier and more fair than ever. We now offer a pay per impression service. An impression is one of our pages with your banner link on it being viewed by an online user. This way, you get what you pay for. If you pay for 500,000 impressions, your banner will be viewed 500,000 times. If you pay for 100,000 impressions, your banner will be viewed 100,000 times. The nice thing about our websites is... your audience is the exact group of folks you want to do business with.
There are two main reasons behind banner advertising.
The first is called branding. If you place your logo and your name in front of enough people, then they will think of you when they are in need of your product or service. What do you think of when you read "cola"? What do you think of when you read "fast food hamburgers"? I suspect most of you thought of Coca Cola and McDonald’s". That’s branding!
The second reason is "click-through rate." The goal is... when people see your ad. banner, you want them to click on that and go to your site.
Beyond that you can measure the effectiveness of your ad like never before. Through your browser you can get daily reports on clickthroughs to your web site. Combined with other marketing tools we can provide to you, measurement of your overall advertising performance is simple.
Armed with this information, you put your advertising dollar to work for you, instead of working to pay your ad. bill!
With Internet advertising, your ads. can be changed in minutes, even on the weekends in many cases. Editing errors and changes in planning on your part reduce the risk of advertising working against your hard work.
The Internet has different rules. In fact there are no hard and fast rules.
What's the most used method of pricing Internet advertising?
- Price per impression means you pay x dollars for having each 1000 people see your ads.
On the Internet, you can buy advertising for as little as $3.00 per 1000 impressions. That means 1000 people will see your ad and you pay $3.00. You can also spend $75.00 per 1000 impressions on sites like Yahoo(TM).
Let's say you start advertising on the Internet paying an ad. rate of $10.00 per thousand, which is slightly below the average. If you wanted to spend $500.00 you could have your ad looked at 50,000 times. No other media offers you that control.
For a monthly sponsor subscription, our cost is less than $1 per 1,000 of your ad. impressions, and our audience is much more targeted than the average website -- we have a very high concentration of the folks YOU would like to reach -- Rabbit Hunters, Beaglers, Hunters, Hunting Dog Owners, Pet Owners and a lot of other folks in the hunting world.
And your ad impressions can be easily guaranteed.
Keeping track of your campaign
"With us you can access your advertising statistics in real time. When you initiate an advertising campaign, we'll give you a unique user ID and password that you can use to log onto our secure servers to view the status of your campaign. You'll see the number of impressions, plus you'll see the number of click-throughs. See how it works here."
Each media type has a slightly different method of setting pricing. A print magazine will charge more the larger and more specialized it's audience, as well as the size and frequency of your ads. No one can guarantee you how many times your ad. will be seen!
Radio and TV stations will charge more depending on their ratings (audience size) as compared to their competitors. Again you benefit from buying bigger blocks of time. No one can guarantee you how many times your ad will be seen or heard!
Newspapers will charge more according to their circulation and the size of your ad, and with the size of your ad. No one can guarantee you how many times your ad will be seen!
Billboards follow the same general pricing methods as the media above, while specialty advertising operates entirely on competitive forces. No one can guarantee you how many times your ad will be seen!
By buying ads. at a set price per impression you are in control of your advertising as never before! Even more importantly there is a very special relationship that exists with consumers while they are online.
If you're still looking at the Internet as some sort of new fad, be assured it is anything but a new 'gimmick'. Internet advertising is targetable, trackable and cost-efficient -- plain and simple. The online ad. market continues to grow, becoming the fastest growing medium ever. In fact, Forrester Research predicts that online ad revenues will top $8.1 Billion by 2002. Jupiter says online advertising revenues will reach $28 billion by 2005, up from $4.3 billion in 1999.
The marriage of television and the Internet is well on its way, and whether the future holds that they merge or the Internet consumes what we now know as television, the point is: the Internet is the future of communications and will dominate the way products and services are sold.
With the Internet, your business, regardless of size, can reach far more people for far less money than any other method available.